My clients are international, spanning from the sunny coast of California, to the East Coast, across the midwest, Canada, and all the way to Australia. They’re makers, artists, creatives, e-commerce lifestyle brands, clothing brands and service providers ranging from photographers to attorneys. Needless to say, I’ve worked with a variety of industries and niches.

One commonly asked question I get is, “How does this work? What’s the process & how do you create content for a niche you’re not familiar with?” I have experience working with a variety of industries from e-commerce brands to service providers. In a gist, here’s how I ensure that the content I create accurately reflects your specialty:

1. After signing your contract, we start with an in-depth, comprehensive onboarding process which usually takes 2 60 minute sessions. We cover your brand foundations, SWOT analysis, competitor analysis, brand tone, brand voice, brand personality, target audience demographcs & psychographics, brand visuals, brand mission, brand goals, consumer journey and everything in between.

2. After the in-depth onboarding call, I start the content creation and start putting together a content calendar aligned with your brand voice, brand tone, brand personality and overall business goals. I spend time getting to learn how to write copy with your unique voice, do hashtag and keyword research, spend time researching your niche and analyze your competitors. Then I pull it all together to create compelling content that you and your target audience will resonate with. We will experiment and test out a variety of content styles, keeping note of what works and what doesn’t work.

3. You will have access to me during my working hours to address concerns, brainstorm, and be proactive in our communication and strategy. It’s a collaboration. You will communicate with me via Asana to review and approve content, including any posts, graphics, and captions.

4. At the end of each month, I will analyze the insights and data, put together an analytics report and we will hop on a call to discuss what works and my recommendations for next month. This gives us a chance to touch base and make sure we continue to stay aligned and proactive regarding your business goals and your strategy. From here I will create a solidified strategy based on the data I’ve gathered.

Each client Reels Guidelines in their content calendar with what audio to use, and step-by-step instructions so all you have to do is press record & upload the raw footage! I’ll take care of the rest (editing, adding closed captions, etc.) including done-for-you reels using repurposed footage once we have enough footage from our time working together.

I specialize primarily in Instagram (my favorite!) as well as TikTok, Pinterest, and Youtube Shorts. 

Right now I do not do custom packages for social media management up to 3 platforms (typically Instagram, Pinterest and Tiktok), but if you are looking to expand beyond 3 platforms managed (for example, to Youtube, LinkedIn, Twitter or another platform) then we can create a custom package to meet your needs.

No, and if a “social media specialist” tells you that they can, RUN because that’s a huge red flag indicating that they just want your money. What I CAN guarantee is that I can help you create a content strategy and content that feels authentic and aligned to you, your business goals and most importantly your ideal clients or customers based on best practices in the industry. You will see most likely higher engagement, reach and growth which typically leads to more conversions and sales. But each business is different, and while I can lead your target audience to you, it’s ultimately up to you and other factors like your overall marketing plan, your product, brand and website to close the deal. 

I have a dedicated small team that helps ensure our services are *chef’s kiss*. While I lead our social media management efforts, I’m supported by a virtual assistant who takes care of my behind-the-scenes tasks. Additionally, Chelsea, our community engagement specialist, expertly manages all community engagement for clients. Together, we work seamlessly to provide you with that luxury social media service for your brand.