Client Profile:
May Paper Co is a minimalistic stationery brand based in Australia who had reached an engagement plateau on social media, stuck at a follower count of 15k.

The Challenge:
The client faced challenges in consistently showing up on social media, which negatively impacted their brand’s growth and image. Despite knowing the importance of consistent engagement, the demands of daily business operations left their social media engagement stagnant. The primary concerns included:

1. Inconsistent social media presence.
2. Stagnant follower growth, stuck at 15k.
3. Declining audience engagement.

Our Collaborative Solutions:

1. Consistency is Key: Under my guidance, we established a regular posting schedule, ensuring that her brand maintained a continuous and engaging presence on social media. This was pivotal in keeping her brand at the forefront of her audience’s minds.

2. Engaging the Community: I emphasized the importance of facilitating meaningful conversations and interaction. Together, we fostered a vibrant community around her brand. The genuine interactions and engagement not only built trust but also turned passive followers into active participants.

3. Innovative Content Strategy: I always believe in pushing boundaries when it comes to content creation. We took a bold step, moving away from the repetitive trending audios and focused on creating original content. This unique approach not only invigorated her brand’s image but also enabled her to stand out amidst the digital noise.

4. Competitor Analysis: Knowledge is power. We delved deep into what her competitors were doing, identifying both their strengths and weaknesses. This gave us a clear understanding and an edge, as we knew exactly where the gaps were and how to leverage them to her advantage.

“With Pearl’s help, I finally got my act together and showed up consistently on social media. It made a world of difference for my brand! Not only this, but our posts started getting way more love. It was amazing to see our audience getting more involved.
 
She helped encourage conversations and has helped build an amazing community.
 
Pearl also pushed me to try new things and get creative. It was a bit scary at first, but I’m so glad I took those leaps. The content we came up with was fresh and exciting and has resonated well with our audience.
 
Pearl goes above and beyond to cater to her clients. Being all the way in Australia, it can be a little bit challenging at times to organise meetings. However, she has been very considerate of the time zones, which I truly appreciate, and goes to show her dedication to her clients. Not only is she an expert in her field, she is also truly amazing to work with and I would highly suggest you make the leap if you are considering her!” – May