The Angel Shoppe - Priceless Digital Studio

Client Case Study:
The Angel Shoppe

the brief

The Client: Angel is a Canadian-based stationery & pen brand.

The Challenge:
Angel’s ‘The Angel Shoppe’ had a visually pleasing Instagram aesthetic, but the account was stagnant. With a following of 48.1k, she felt trapped in a cycle of producing content without witnessing significant growth. Angel needed to not only keep up with her posts but to devise a strategy that could effectively grow her business and community engagement.

The Solution

Competitor Analysis: We started with a deep dive into what Angel’s competitors were doing right and what they were missing. This gave us crucial insights into potential areas of opportunity and differentiation.
Consistency: Recognizing that sporadic posting was hampering growth, we set a clear content calendar, ensuring that posts were not only regular but also timely and relevant.
Strategy Shift: We moved away from purely trends-focused content. While trends are essential, we blended them with original, exciting content to resonate more genuinely with Angel’s audience. This blend allowed ‘The Angel Shoppe’ to ride the wave of trends while also standing out uniquely in the vast digital space.
Community Engagement: By crafting a comprehensive community engagement strategy, we ensured that Angel’s followers felt seen, heard, and valued. Coupled with a focused outbound engagement effort, this approach transformed casual followers into a tight-knit community.

The Transformation:
In a short span, ‘The Angel Shoppe’ experienced:

Growth: From a starting point of 48.1k followers, the account blossomed to 48.7k.
Revitalized Content: Angel’s Instagram transitioned from a stagnant platform to one bursting with engaging and innovative posts, perfectly capturing her brand’s spirit.
Collaborative Synergy: The content ideation phase always felt like two minds in perfect harmony, leading to fresh and authentic content that resonated with their audience.

“Pearl is an amazing SMM. She not only listens to your needs but knows exactly what you want and what your followers want.

If you want a fresh take on social media, Pearl is amazing. I cannot thank you enough for everything you’ve done and so excited to see what our future holds working together!

Thank you for everything Pearl. I truly appreciate you and your hard work, your creativity and fresh ideas! I can’t social media without you now!” – Angel

type:

e-commerce brand

platforms:

Instagram management

the portfolio

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A post shared by The Angel Shoppe | Pens + Planner Shop (@theangelshoppe)

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the impact

Instagram Analytics

WHEN WE STARTED:
48.1k followers
80k – 125k accounts reached in one month
3k accounts engaged monthly
$0 monetization

NOW:
48.9k+ followers
Up 19.8% in engagement in just ONE month
36.56k+ accounts engaged just through carousels and single feed posts alone
Up to +20.15% in profile visits
+67.35% increase in website taps

The Proof is in the pudding (screenshots)

big picture goals they reached as a result of delegating social media

Distinct Brand Identity in a Saturated Market: Our strategic content mix carved out a unique space for ‘The Angel Shoppe’ amidst a sea of competitors. This clear brand identity made it easier for users to recognize and resonate with the distinct aesthetic and values Angel’s shop represents.
Boosted Community Engagement: Before our partnership, community engagement was diminishing. With our reinvigorated strategy, there was a significant boost in interactions — comments, shares, and real conversations around her products, bridging a deeper bond between ‘The Angel Shoppe’ and its audience.
Diversified Content for Wider Appeal: Shifting from purely trends-focused content to a more varied mix meant that ‘The Angel Shoppe’ wasn’t just riding the waves of transient trends. Instead, it started setting a few of its own, making its products desirable for both trend-followers and those seeking unique items.
Consistent Brand Image Across All Touchpoints: Our strategy ensured that every piece of content, every product showcase, and every interaction reflected ‘The Angel Shoppe’s’ core aesthetic and values. This consistency not only built trust but made sure audiences always had a familiar and loved touchpoint to return to.
Revitalized Audience Growth: The move from 48.1k to 48.5k followers signals a change from stagnation to steady growth. But beyond numbers, it’s about attracting the right audience — those genuinely interested in Angel’s products, thereby increasing the potential for conversions and sales.

looking for the same results for your socials?

I can help you create a personalized content strategy customized to meet your business and social media marketing goals that feels authentic to you and your brand. Gone are the days of posting on the fly and spending hours trying to figure out what to post. Gone are the days of not having the time or energy engage with your online community in an authentic way. Are you ready to grow your social media presence and business like never before?

Client Case Study: The Angel Shoppe