Katie Terranova, a hair stylist and salon owner, operates her business with a focus on serving a local audience. Despite her expertise in hair styling, Katie struggled to keep up with the rapidly evolving world of social media marketing. She found it challenging to maintain an online presence due to the hands-on nature of her profession, which limited her ability to engage with her audience consistently. 

To address these challenges we started to build her personal brand, expanding beyond the “before and after” style reels saturating her industry, we emphasized original style content, face-to-camera and voiceover content to build authority, something her competitors were not doing. We also positioned her brand as a hair extension expert who truly cares about her audience beyond aesthetics, talking about the lifestyle transformation in her clients beyond just aesthetics and leaning into storytelling and behind-the-scenes. We developed signature style series that helped to set her apart. The results were huge: Katie’s online presence evolved significantly, positioning her as the go-to expert for hair extensions in her area. This improved positioning attracted new clients within her ideal target audience. The partnership also allowed Katie to maintain a strong online presence even when she was unable to personally engage due to her busy schedule at the salon.

 “A huge weight has been lifted. I am unable to physically be present online the majority of my day due to my profession and Pearl allows me to be present when I can’t. 

After working with Pearl, I became known as the expert at my craft. People started viewing me as the go-to when it came to hair extensions. I also received new guests within my ideal clients. 

To anyone thinking about hiring Pearl as their SMM, literally do it! It’s been such a game changer for me and my business. It’s an investment that I would never regret. 

So much love to Pearl and her team for being a part of my brand and staying true to who I am personally and professionally.” – Katie.